As your software development process is getting closer to finish, your product promotion is going to become your primary focus.
What to consider when starting promotion
Identify your target audience
First and foremost, you need to understand whose needs your product is aimed to satisfy – you need to know your target audience. For example, if your newly developed project is an E-learning system, your potential customers will be students and teachers most likely. If it is a time-tracking system, it will be interesting for startup owners, heads of IT departments and businessman working with remote employees (software development teams, for example).